3rd Annual Back 2 School Classic & Block Party Offers Free School Supplies, Bookbags, Fun and More


Rochester, NY, August 17, 2018—Roc Royal Foundation in partnership with MVP Health Care, 103.9 WDKX FM, the Rochester City School District and the City of Rochester presents the 3rd Annual Back 2 School Classic & Block Party. The event kicks off at 9:30 am on Saturday, September 1st, 2018 with a parade that starts at the Boys & Girls Club, 500 Genesee Street, Rochester, NY 14611. Community members will walk to SWAN Community Center, 200 Genesee Street, Rochester, NY 14611, where the festivities will be held until 2:00 pm.

The Back 2 School Classic is a youth-focused and family-oriented block party that features school supply, bookbag and uniform giveaways, free haircuts/hairstyles, Pop Warner football games, a parade, free food, activities and more. In 2016, Roc Royal Foundation gave away 500 bookbags and supplies and tripled that number in 2017. This year, 3,000 bookbags and supplies will be provided to K-8 students. The Rochester City School District will be available to provide support services on site.

MVP Health Care, the title sponsor for the Back 2 School Classic, has taken on a major role in ensuring that Rochester’s youth have the best chance at success as they enter the upcoming school year. “MVP is excited to sponsor the Back 2 School Classic,” said Mollie Rooney, senior leader of marketing & communications at MVP Health Care. “This event will take some of the stress out of preparing kids to head back to school. It’s a fun way to support kids and the Rochester community.”

To register for the event, please visit www.khadijayawn.com/events and click on the 3rd Annual Back 2 School Classic flyer. Pre-registration is highly recommended to ensure children receive a bookbag and supplies. For more information, contact (585) 752-4045 or rocroyalevents@gmail.com. For media requests, contact Portia Nisbeth at (585) 633-9812 or mightyonepr@gmail.com.


About Roc Royal Foundation

Roc Royal Foundation is a 501(c)(3) organization that provides the city of Rochester, NY  with meaningful events and programs for youth and families that uplift the community in a positive way. Roc Royal Foundation leads with its mission of strengthening neighborhoods one block at a time.

About MVP Health Care

MVP Health Care is a nationally recognized, not-for-profit health insurer caring for more than 700,000 members in New York and Vermont. Committed to the complete well-being of our members and the communities we serve, MVP makes health insurance more convenient, more supportive, and more personal. For more information, visit www.mvphealthcare.com, or on Facebook at www.facebook.com/mvphealthcare, and on Twitter at @MVPHealthCare.