Building Excitement: Crossgates and MVP Health Care Present the LEGO® Americana Roadshow

FOR IMMEDIATE RELEASE 

Contact: Jennifer Smith

ALBANY, N.Y. – Some of America’s most famous landmarks are temporarily moving to Crossgates – or at least, their LEGO replicas are. The LEGO Americana Roadshow, presented by MVP Health Care, is a free traveling roadshow stopping at Crossgates on February 9-24, 2019, marking its first Upstate New York appearance for the 17-day interactive exhibit.

The all-ages event will be open to the public, taking place throughout the upper level and lower level of the mall, with a LEGO Play Area, from 10:00 a.m. – 9:30 p.m. on Monday through Saturday and 11:00 a.m. – 6:00 p.m. on Sundays. Anchoring the festivities are ten large-scale replicas of iconic American buildings, including The White House, U.S. Capitol, The Statue of Liberty, The Liberty Bell, and The Lincoln Memorial.

Additional show activities include:

  • LEGO Brickscapes will be placed throughout Crossgates and will feature an intricate level of detail and creativity in these six themed landscapes, such as Mount Rushmore and Duplo Castle.
  • A LEGO Play Area, presented by MVP Health Care, where people of all ages can build whatever their heart desires.
  • A scavenger hunt and activity map, where guests can answer questions while visiting each landmark and receive a free LEGO Americana collective card pack.

“We are bringing a piece of Americana to Crossgates – except these are built by LEGO Master Builders over thousands of hours using over half a million standard LEGO bricks,” says Michael Gately, General Manager of Crossgates.  “The show is a fun way for families to learn about and admire our country’s landmarks, while also getting to roll up their sleeves and make their own creations.”

“MVP Health Care is proud to sponsor The LEGO Americana Roadshow as it makes its first visit to the Capital Region.  MVP will be at Crossgates each day of the roadshow with contests, giveaways, and much more.  We’re happy to be a part of this fun experience for families,” said Ted Herman, MVP’s senior leader of marketing and communications.

For more details visit www.shopcrossgates.com!

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About Crossgates:

Crossgates is the Capital Region’s premier shopping, dining and entertainment destination offering an impressive selection of national brands and the newest retail concepts.  The center is anchored by Lord & Taylor, Macy’s, JCPenney, Dick’s Sporting Goods, Best Buy, Dave & Buster’s, Lucky Strike Social, Billy Beez and Regal Cinemas with IMAX, and offers more than 180 retail shops, including Apple, a food court, and restaurants.  Combined with a 192-room dual-branded Tru and Homewood Suites by Hilton, Crossgates is your destination to Eat. Shop. Play. Stay.  Additional information regarding Crossgates can be found at www.ShopCrossgates.com, Facebook, Instagram, and Twitter.

About Pyramid Management Group, LLC.:

Pyramid Management Group, owner of Crossgates, is one of the largest, most innovative, privately-held shopping center developers in the northeast.  Headquartered in Syracuse, New York, Pyramid’s portfolio of retail-based, tourist and entertainment destinations dominate the northeast with 18 properties located throughout New York, Massachusetts and Virginia.  For over 40 years, Pyramid has led the industry in combining the best elements of traditional retail with world-class dining, entertainment and hospitality, all under one roof.  For more information, visit www.pyramidmg.com

About MVP Health Care:

MVP Health Care is a nationally recognized, not-for-profit health insurer caring for more than 700,000 members in New York and Vermont. Committed to the complete well-being of our members and the communities we serve, MVP makes health insurance more convenient, more supportive, and more personal. For more information, visit www.mvphealthcare.com, or on Facebook at www.facebook.com/mvphealthcare, and on Twitter at @MVPHealthCare.