MVP Health Care and The City of Rochester Make Fitness Free for Everyone

State-of-the-Art Outdoor Fitness Court Now Open in Cobb’s Hill Park



Contact: Michelle Golden

Rochester, N.Y., September 10, 2019MVP Health Care and The City of Rochester today announced the grand opening of the MVP Health Care Fitness Court—an outdoor circuit training system that is designed for adults of all ages and fitness abilities. Rochester is the first community in New York State to have a fitness court, making world-class fitness free for all to enjoy.

“At MVP Health Care, we are dedicated to supporting and building the healthiest communities possible,” said MVP Health Care’s chief executive officer, Christopher Del Vecchio. “The new Fitness Court is the perfect example of that pledge and we are so proud and excited to be able to bring the Court to the City of Rochester.”

The MVP Health Care Fitness Court includes 30 pieces of equipment, allowing users of all skill levels to leverage their body weight at different angles and resistance levels to increase mobility and muscular strength. The Fitness Court is integrated with shock-resistant sports flooring and supports functional fitness movements that allows for up to 28 individuals to use the Court at the same time. As part of an effort to encourage a healthy lifestyle throughout the community, the fitness court will be a pillar of exercise in downtown Rochester.

“Our residents are the lifeblood of our community,” said Mayor Lovely A. Warren.  “And a healthy city needs healthy citizens to thrive and grow.  That’s why this new MVP Health Care Fitness Court is so vitally important.  By making exercise free and accessible for all people to improve their physical fitness, we are one step closer to our goal of ensuring that our city has safer and more vibrant neighborhoods, more jobs, and better educational opportunities.  I want to thank MVP Health Care and the National Fitness Campaign for their support and generosity, and for making this fitness court a permanent part of Cobb’s Hill Park.”

Fitness Court users can take advantage of a free Fitness Court App, provided by the National Fitness Campaign (NFC), which acts as a how-to guide and a “personal coach in your pocket”. This self-guided mobile support makes it easy for any user to master the Court’s seven movements—core, squat, push, lunge, pull, agility, and bend—at their own pace and level of ability. The iOS and Android apps also feature audio guides, video guides and challenge programs and are constantly updated with the latest and greatest content from NFC. Content is available for both individual and group use on the fitness court.

MVP Health Care and the City of Rochester have assembled a team of local exercise enthusiasts who will act as Fitness Court Ambassadors and will lead classes at the court throughout the year as a way to give back to the community. To find a local fitness ambassador, search #MVPFitCourt on Facebook, Twitter and Instagram.

The MVP Health Care Fitness Court is located in Cobb’s Hill Park at the corner of Culver Road and Highland Avenue and will be open year-round.

# # #

About MVP Health Care

MVP Health Care is a nationally recognized, not-for-profit health insurer caring for more than 700,000 members in New York and Vermont. Committed to the complete well-being of our members and the communities we serve, MVP makes health insurance more convenient, more supportive, and more personal. For more information, visit, or on Facebook, Twitter, Instagram, and LinkedIn.

About the City of Rochester, New York

Located in western New York on the Genesee River and the southern shore of Lake Ontario, the City of Rochester, with a population of 208,046 residents, is the seat of Monroe County and the third most populous city in New York State. The metropolitan area has a population of almost 1 million people. Rochester combines small-town accessibility with big-city services and amenities. Amidst some of the most beautiful scenery in the United States, residents enjoy a housing market known for great bargains, short commute times, world-class cultural and entertainment offerings and a fast-growing innovation economy poised to thrive in the 21st century. A host of colleges and universities produce an educated workforce that drives the city’s innovation and technology sectors. The city’s rich history as a center for civil rights and social justice remains an important element of Rochester’s legacy.  Mayor Lovely A. Warren is the city’s 69th Mayor and the first female to hold this position. She is committed to creating more jobs, safer and more vibrant neighborhoods and better educational opportunities for all residents.


National Fitness Campaign, a social enterprise founded in 1979, partners with local communities and nationwide sponsors to promote healthy infrastructure. The Fitness Court® ecosystem combines digital tools, evolving challenges and best in class equipment to create the world’s best outdoor gym experience. With original locations in 4,000 cities worldwide, a flagship installation in San Francisco and 100 new locations across the United States, National Fitness Campaign is committed to making world class fitness free for everyone.